Tirivelo
Product Design
Building trust pet owners can rely on.
14 critical UX gaps resolved. In 5 weeks.
14
Critical Issues
Resolved
4
Handoff-ready
Flows
1
Provider Education
System
Role
Product Designer
Team
5 Designers · 4 Engineers
Timeline
4-Week Sprint, 2026
Platform
Mobile/iOS
Tirivelo
Product Design
Building trust pet owners can rely on.
14 critical UX gaps resolved. In 5 weeks.
14
Critical Issues
Resolved
4
Handoff-ready
Flows Delivered
1
Provider Education
System Designed
TiriVelo
Product Design
Building trust pet owners can rely on.
14 critical UX gaps resolved. In 5 weeks.
14
Critical Issues
Resolved
4
Handoff-ready
Flows Delivered
1
Education
System Designed
Role
Product Designer
Team
5 Designers · 4 Engineers
Timeline
4-Week Sprint, 2026
Platform
Mobile/iOS
PROTOTYPE WALKTHROUGH
I owned the end-to-end provider journey for TiriVelo, a trust-first mobile pet care marketplace launching in Canada. Taking on an early-stage foundation with no error states, no post-approval journey, and no dashboard, I ran a Nielsen-Norman heuristic audit and benchmarked against Rover before designing a single screen. Five weeks later: 14 critical gaps resolved, 4 handoff-ready flows delivered- three of them identified and built as proactive scope.
Full Provider first time opening app, discovery, sign-up flow, onboarding (service set up, rates) to dashboard screen and compulsory pet provider education.
CONTEXT
Before a pet owner books a stranger, they need to feel certain.
Not mostly sure.
After seeing pet owners let down by providers on existing pet care platforms, TiriVelo's founder set out to build a marketplace where provider quality isn't assumed - it's built into the product. One that also serves birds, rabbits, reptiles, amphibians, and fish: a community every major platform has largely ignored.
The idea took shape when he noticed tear-off flyers for local pet sitters around his neighbourhood with their numbers being taken. Pet owners were going out of their way to find someone they could trust in person, rather than risk using a more convenient app. TiriVelo was built to earn that trust digitally.
THE BRIEF
I owned the pet provider part of the product, where that promise either holds or falls apart.
A team of five designers was brought in to refine, enhance, and complete the mobile experience across core platform journeys. I was assigned the provider side: onboarding, profile creation, and service setup. Two of the flows I delivered weren't in the original brief at all.
A full usability test wasn't feasible — tight timeline, client request. So I carried out a structured evaluation against all 10 Nielsen-Norman heuristics before touching Figma, severity-rating each issue to define clear priorities for what to redesign, rebuild, or leave untouched.
A team of five designers was brought in to refine, enhance, and complete the mobile experience across core platform journeys. I was assigned the provider side: onboarding, profile creation, and service setup. Two of the flows I delivered weren't in the original brief at all.
A full usability test wasn't feasible — tight timeline, client request. So I carried out a structured evaluation against all 10 Nielsen-Norman heuristics before touching Figma, severity-rating each issue to define clear priorities for what to redesign, rebuild, or leave untouched.
RESEARCH & INSIGHTS
The inherited screens had significant gaps across every provider touchpoint.
Before redesigning anything, I mapped what existed and what was absent. The audit revealed that whole flows were missing — not just individual screen issues.
Inherited Login & Onboarding flow
Trust was requested before it was earned
Trust was requested before it was earned
Across every screen in this flow, the platform asked for personal data, verification commitment, and time - without first communicating why TiriVelo was worth any of it. The order of trust and value was inverted.
Inherited Account screen
Approval led nowhere — and the platform didn't know it
Approval led nowhere — and the platform didn't know it
The most critical moment in the provider journey was getting approved, and it ended at a settings screen with no onward path. A provider who did everything right had no next step, no checklist, no path to becoming bookable after approval.
The most critical moment in the provider journey was getting approved, and it ended at a settings screen with no onward path. A provider who did everything right had no next step, no checklist, no path to becoming bookable after approval.
The most critical moment in the provider journey was getting approved, and it ended at a settings screen with no onward path. A provider who did everything right had no next step, no checklist, no path to becoming bookable after approval.
AUDIT SUMMARY
Before redesigning anything, I mapped what existed and what was absent. The audit revealed that whole flows were missing, not just individual screen issues.
38 issues · 14 critical
Full audit across all 10 Nielsen-Norman heuristics, severity-rated before any redesign work began.
H5 · H9 · H10 failed entirely
Error Prevention (H5), Recovery (H9), and Help & Documentation (H10): the three most critical heuristics for a trust-first platform.
Entire flows absent
Dashboard, post-approval availability management, and provider resources- all yet to be built.
DESIGN DECISIONS
How pet care platforms shaped the provider UI
Rover was our primary benchmark: the most established pet care marketplace in North America and Canada, with the closest overlap in service type, dual-sided model, and target geography. Alongside it, I analysed Wag!, Pawshake, Cat in a Flat, and Care.com. Together they surfaced patterns to adopt, gaps to close, and decisions to deliberately leave behind.
FINAL DELIVERY
Design Philosophy: Every provider requirement exists because of what a pet owner needs to feel.
TiriVelo is a two-sided marketplace so every decision made on the provider side has a direct consequence on the pet owner side. Each requirement is a trust signal on the other side of the platform. That means the way I structured and sequenced each ask — what information is requested, when, and how - wasn't just a form design problem. It was a trust architecture problem. A provider who drops off mid-onboarding is a provider who never becomes a trust signal. Getting providers through the journey clearly and confidently was the prerequisite for everything the platform promises pet owners.
First app opening: Earning trust before sign-up
What brings you to TiriVelo?
Tell us how you'd like to use our platform
I need pet care
Find trusted caregivers for my pet
MOST POPULAR
I want to provide pet care
Earn by caring for pets
Why Join TiriVelo
Flexible Scheduling
Choose when and how often you work. Whether it's a few walks a week or full-time care, you're in control.
Previous
Next
Getting Started is Easy
You’re just four simple steps away from starting your pet provider journey with TiriVelo.
Protected by Platform Trust
Become a Provider
1
Sign up to get started
Sign up and start your journey as a trusted pet caregiver.
2
Submit Certifications
Upload your credentials to verify your experience and build trust.
3
Get Verified
We carefully review your application to ensure quality, safety, and trust across the platform.
4
Start Offering Services
Connect with pet owners and start earning as a trusted caregiver in just a few minutes.
Why Join TiriVelo
Flexible Scheduling
Choose when and how often you work. Whether it's a few walks a week or full-time care, you're in control.
Previous
Next
Getting Started is Easy
You’re just four simple steps away from starting your pet provider journey with TiriVelo.
Protected by Platform Trust
Become a Provider
1
Sign up to get started
Sign up and start your journey as a trusted pet caregiver.
2
Submit Certifications
Upload your credentials to verify your experience and build trust.
3
Get Verified
We carefully review your application to ensure quality, safety, and trust across the platform.
4
Start Offering Services
Connect with pet owners and start earning as a trusted caregiver in just a few minutes.
What brings you to TiriVelo?
Tell us how you'd like to use our platform
I need pet care
Find trusted caregivers for my pet
MOST POPULAR
I want to provide pet care
Earn by caring for pets
User-type routing at the first decision point
Separated provider and owner journeys at the earliest touchpoint, establishing clear intent and enabling role-specific onboarding experiences.
"Why Join" value carousel before sign-up
Highlighted key provider benefits upfront, helping build trust and understand the platform's value to improve provider buy-in.
4-step onboarding roadmap
Added a 4-step process overview to make onboarding expectations transparent and address the audit finding that providers lacked visibility into the journey ahead.
User-type routing at the first decision point
Separated provider and owner journeys at the earliest touchpoint, establishing clear intent and enabling role-specific onboarding experiences.
"Why Join" value carousel before sign-up
Highlighted key provider benefits upfront, helping build trust and understand the platform's value to improve provider buy-in.
4-step onboarding roadmap
Added a 4-step process overview to make onboarding expectations transparent and address the audit finding that providers lacked visibility into the journey ahead.
Account creation: Designing for when things go wrong
The inherited screens had no error states. No geo-restriction, no inline validation, no rejection handling — across a flow requiring government ID submission. I built the complete error system before designing anything else.
The inherited screens had no error states. No geo-restriction, no inline validation, no rejection handling — across a flow requiring government ID submission. I built the complete error system before designing anything else.
Join the Waitlist
Be the first to know when TiriVelo launches in your area. We'll send you an email as soon as we're available.
Enter your email
We respect your privacy. Unsubscribe anytime.
Join Waitlist
Geo-restriction at step one
Non-Canadian users are caught at the first field, not after a completed form.
A Waitlist CTA replaces the dead end.
Inline validation
Validation happens in real time, not on submit. Field-level feedback so providers moving forward, not starting over.
Upload Certification
Optional, but helps increase your visibility and trust with pet owners.
What counts as certification?
File couldn't be uploaded
Use a JPG, PNG or GIF under 5 MB. Your file was either too large or in an unsupported format.
Make sure the full document (front & back) is visible, well-lit and all text is readable.
Upload failure, specific fix
Rejected uploads surface a specific resubmit prompt so providers know exactly what to fix and why.
Join the Waitlist
Be the first to know when TiriVelo launches in your area. We'll send you an email as soon as we're available.
Enter your email
We respect your privacy. Unsubscribe anytime.
Join Waitlist
Geo-restriction at step one
Non-Canadian users are caught at the first field, not after a completed form.
A Waitlist CTA replaces the dead end.
Inline validation
Validation happens in real time, not on submit. Field-level feedback so providers moving forward, not starting over.
Upload Certification
Optional, but helps increase your visibility and trust with pet owners.
What counts as certification?
File couldn't be uploaded
Use a JPG, PNG or GIF under 5 MB. Your file was either too large or in an unsupported format.
Make sure the full document (front & back) is visible, well-lit and all text is readable.
Upload failure, specific fix
Rejected uploads surface a specific resubmit prompt so providers know exactly what to fix and why.
REFLECTIONS
What this project taught me.
Five weeks. An early-stage product. A real MVP launch ahead. The constraints were as instructive as the work itself.
01
On designing in a two-sided marketplace:
Every provider decision impacts the pet owner experience. This project reinforced the importance of designing with the entire ecosystem in mind, not just one side of it.
02
Evolving an inherited design system:
Improving an existing system requires balancing consistency with progress. I learned when to preserve established patterns and when change delivers greater value.
03
Designing without direct usability data:
Without testing on provider screens, I relied on heuristics, competitive analysis, and stakeholder feedback. It reinforced the importance of designing with measurable assumptions.
REFLECTIONS
What this project taught me.
Five weeks. An early-stage product. A real MVP launch ahead. The constraints were as instructive as the work itself.
01
On designing in a two-sided marketplace:
Every provider decision impacts the pet owner experience. This project reinforced the importance of designing with the entire ecosystem in mind, not just one side of it.
02
Evolving an inherited design system:
Improving an existing system requires balancing consistency with progress. I learned when to preserve established patterns and when change delivers greater value.
03
Designing without direct usability data:
Without testing on provider screens, I relied on heuristics, competitive analysis, and stakeholder feedback. It reinforced the importance of designing with measurable assumptions.
What I'd do next
01
Usability test the provider screens
Provider flows were validated through audits and stakeholder feedback, not real users. Usability testing would be my highest-priority next step.
02
Test whether mandatory reading drives real behaviour
The Required Reading flow ensures providers view safety content, but not necessarily engage with it. I'd test whether it changes behaviour as intended.
03
Design for the provider at six months, not just day one
The current experience gets providers started. The next opportunity is designing for retention, growth, and long-term success on the platform.
COLLABORATION & HANDOFF
Designed for a team. Built to hand off.
Engineering annotations
Implementation-ready Figma specs covering interaction states, edge cases, and error handling.
Web team alignment
Established a shared component system across web and mobile, enabling cross-platform code reuse.
Client communication
Led weekly stakeholder reviews to align priorities and drive design decisions.
Role
#
Product Designer
Team
5 Designers · 4 Engineers
5 Designers · 4 Engineers
Timeline
4-Week Sprint, 2026
Platform
Mobile/iOS
Role
#
Tag
Team
5 Designers · 4 Engineers
Timeline
4-Week Sprint, 2026
Platform
Mobile/iOS
PROTOTYPE WALKTHROUGH
I owned the end-to-end provider journey for TiriVelo, a trust-first mobile pet care marketplace launching in Canada. Taking on an early-stage foundation with no error states, no post-approval journey, and no dashboard, I ran a Nielsen-Norman heuristic audit and benchmarked against Rover before designing a single screen. Five weeks later: 14 critical gaps resolved, 4 handoff-ready flows delivered- three of them identified and built as proactive scope.
Full Provider first time opening app, discovery, sign-up flow, onboarding (service set up, rates) to dashboard screen and compulsory pet provider education.
CONTEXT
Before a pet owner books a stranger, they need to feel certain.
Not mostly sure.
After seeing pet owners let down by providers on existing pet care platforms, TiriVelo's founder set out to build a marketplace where provider quality isn't assumed - it's built into the product. One that also serves birds, rabbits, reptiles, amphibians, and fish: a community every major platform has largely ignored.
The idea took shape when he noticed tear-off flyers for local pet sitters around his neighbourhood with their numbers being taken. Pet owners were going out of their way to find someone they could trust in person, rather than risk using a more convenient app. TiriVelo was built to earn that trust digitally.
THE BRIEF
I owned the pet provider part of the product, where that promise either holds or falls apart.
A team of five designers was brought in to refine, enhance, and complete the mobile experience across core platform journeys. I was assigned the provider side: onboarding, profile creation, and service setup. Two of the flows I delivered weren't in the original brief at all.
A full usability test wasn't feasible — tight timeline, client request. So I carried out a structured evaluation against all 10 Nielsen-Norman heuristics before touching Figma, severity-rating each issue to define clear priorities for what to redesign, rebuild, or leave untouched.
RESEARCH & INSIGHTS
The inherited screens had significant gaps across every provider touchpoint.
Before redesigning anything, I mapped what existed and what was absent. The audit revealed that whole flows were missing — not just individual screen issues.
Inherited Login & Onboarding flow
Trust was requested before it was earned
Across every screen in this flow, the platform asked for personal data, verification commitment, and time - without first communicating why TiriVelo was worth any of it. The order of trust and value was inverted.
Inherited Account screen
Approval led nowhere — and the platform didn't know it
The most critical moment in the provider journey was getting approved, and it ended at a settings screen with no onward path. A provider who did everything right had no next step, no checklist, no path to becoming bookable after approval.
AUDIT SUMMARY
Before redesigning anything, I mapped what existed and what was absent. The audit revealed that whole flows were missing, not just individual screen issues.
38 issues · 14 critical
Full audit across all 10 Nielsen-Norman heuristics, severity-rated before any redesign work began.
H5 · H9 · H10 failed entirely
Error Prevention (H5), Recovery (H9), and Help & Documentation (H10): the three most critical heuristics for a trust-first platform.
Entire flows absent
Dashboard, post-approval availability management, and provider resources- all yet to be built.
DESIGN DECISIONS
How pet care platforms shaped the provider UI
Rover was our primary benchmark: the most established pet care marketplace in North America and Canada, with the closest overlap in service type, dual-sided model, and target geography. Alongside it, I analysed Wag!, Pawshake, Cat in a Flat, and Care.com. Together they surfaced patterns to adopt, gaps to close, and decisions to deliberately leave behind.
FINAL DELIVERY
Design Philosophy: Every provider requirement exists because of what a pet owner needs to feel.
TiriVelo is a two-sided marketplace so every decision made on the provider side has a direct consequence on the pet owner side. Each requirement is a trust signal on the other side of the platform. That means the way I structured and sequenced each ask — what information is requested, when, and how - wasn't just a form design problem. It was a trust architecture problem. A provider who drops off mid-onboarding is a provider who never becomes a trust signal. Getting providers through the journey clearly and confidently was the prerequisite for everything the platform promises pet owners.
First app opening: Earning trust before sign-up
Why Join TiriVelo
Flexible Scheduling
Choose when and how often you work. Whether it's a few walks a week or full-time care, you're in control.
Previous
Next
Getting Started is Easy
You’re just four simple steps away from starting your pet provider journey with TiriVelo.
Protected by Platform Trust
Become a Provider
1
Sign up to get started
Sign up and start your journey as a trusted pet caregiver.
2
Submit Certifications
Upload your credentials to verify your experience and build trust.
3
Get Verified
We carefully review your application to ensure quality, safety, and trust across the platform.
4
Start Offering Services
Connect with pet owners and start earning as a trusted caregiver in just a few minutes.
What brings you to TiriVelo?
Tell us how you'd like to use our platform
I need pet care
Find trusted caregivers for my pet
MOST POPULAR
I want to provide pet care
Earn by caring for pets
Why Join TiriVelo
Flexible Scheduling
Choose when and how often you work. Whether it's a few walks a week or full-time care, you're in control.
Previous
Next
Getting Started is Easy
You’re just four simple steps away from starting your pet provider journey with TiriVelo.
Protected by Platform Trust
Become a Provider
1
Sign up to get started
Sign up and start your journey as a trusted pet caregiver.
2
Submit Certifications
Upload your credentials to verify your experience and build trust.
3
Get Verified
We carefully review your application to ensure quality, safety, and trust across the platform.
4
Start Offering Services
Connect with pet owners and start earning as a trusted caregiver in just a few minutes.
What brings you to TiriVelo?
Tell us how you'd like to use our platform
I need pet care
Find trusted caregivers for my pet
MOST POPULAR
I want to provide pet care
Earn by caring for pets
What brings you to TiriVelo?
Tell us how you'd like to use our platform
I need pet care
Find trusted caregivers for my pet
MOST POPULAR
I want to provide pet care
Earn by caring for pets
Why Join TiriVelo
Flexible Scheduling
Choose when and how often you work. Whether it's a few walks a week or full-time care, you're in control.
Previous
Next
Getting Started is Easy
You’re just four simple steps away from starting your pet provider journey with TiriVelo.
Protected by Platform Trust
Become a Provider
1
Sign up to get started
Sign up and start your journey as a trusted pet caregiver.
2
Submit Certifications
Upload your credentials to verify your experience and build trust.
3
Get Verified
We carefully review your application to ensure quality, safety, and trust across the platform.
4
Start Offering Services
Connect with pet owners and start earning as a trusted caregiver in just a few minutes.
User-type routing at the first decision point
Separated provider and owner journeys at the earliest touchpoint, establishing clear intent and enabling role-specific onboarding experiences.
"Why Join" value carousel before sign-up
Highlighted key provider benefits upfront, helping build trust and understand the platform's value to improve provider buy-in.
4-step onboarding roadmap
Added a 4-step process overview to make onboarding expectations transparent and address the audit finding that providers lacked visibility into the journey ahead.
Account creation: Designing for when things go wrong
The inherited screens had no error states. No geo-restriction, no inline validation, no rejection handling — across a flow requiring government ID submission. I built the complete error system before designing anything else.
The inherited screens had no error states. No geo-restriction, no inline validation, no rejection handling — across a flow requiring government ID submission. I built the complete error system before designing anything else.
Join the Waitlist
Be the first to know when TiriVelo launches in your area. We'll send you an email as soon as we're available.
Enter your email
We respect your privacy. Unsubscribe anytime.
Join Waitlist
Geo-restriction at step one
Non-Canadian users are caught at the first field, not after a completed form.
A Waitlist CTA replaces the dead end.
Inline validation
Validation happens in real time, not on submit. Field-level feedback so providers moving forward, not starting over.
Upload Certification
Optional, but helps increase your visibility and trust with pet owners.
What counts as certification?
File couldn't be uploaded
Use a JPG, PNG or GIF under 5 MB. Your file was either too large or in an unsupported format.
Make sure the full document (front & back) is visible, well-lit and all text is readable.
Upload failure, specific fix
Rejected uploads surface a specific resubmit prompt so providers know exactly what to fix and why.
Join the Waitlist
Be the first to know when TiriVelo launches in your area. We'll send you an email as soon as we're available.
Enter your email
We respect your privacy. Unsubscribe anytime.
Join Waitlist
Geo-restriction at step one
Non-Canadian users are caught at the first field, not after a completed form.
A Waitlist CTA replaces the dead end.
Inline validation
Validation happens in real time, not on submit. Field-level feedback so providers moving forward, not starting over.
Upload Certification
Optional, but helps increase your visibility and trust with pet owners.
What counts as certification?
File couldn't be uploaded
Use a JPG, PNG or GIF under 5 MB. Your file was either too large or in an unsupported format.
Make sure the full document (front & back) is visible, well-lit and all text is readable.
Upload failure, specific fix
Rejected uploads surface a specific resubmit prompt so providers know exactly what to fix and why.
Join the Waitlist
Be the first to know when TiriVelo launches in your area. We'll send you an email as soon as we're available.
Enter your email
We respect your privacy. Unsubscribe anytime.
Join Waitlist
Geo-restriction at step one
Non-Canadian users are caught at the first field, not after a completed form.
A Waitlist CTA replaces the dead end.
Inline validation
Validation happens in real time, not on submit. Field-level feedback so providers moving forward, not starting over.
Upload Certification
Optional, but helps increase your visibility and trust with pet owners.
What counts as certification?
File couldn't be uploaded
Use a JPG, PNG or GIF under 5 MB. Your file was either too large or in an unsupported format.
Make sure the full document (front & back) is visible, well-lit and all text is readable.
Upload failure, specific fix
Rejected uploads surface a specific resubmit prompt so providers know exactly what to fix and why.
Join the Waitlist
Be the first to know when TiriVelo launches in your area. We'll send you an email as soon as we're available.
Enter your email
We respect your privacy. Unsubscribe anytime.
Join Waitlist
Geo-restriction at step one
Non-Canadian users are caught at the first field, not after a completed form.
A Waitlist CTA replaces the dead end.
Inline validation
Validation happens in real time, not on submit. Field-level feedback so providers moving forward, not starting over.
Upload Certification
Optional, but helps increase your visibility and trust with pet owners.
What counts as certification?
File couldn't be uploaded
Use a JPG, PNG or GIF under 5 MB. Your file was either too large or in an unsupported format.
Make sure the full document (front & back) is visible, well-lit and all text is readable.
Upload failure, specific fix
Rejected uploads surface a specific resubmit prompt so providers know exactly what to fix and why.
REFLECTIONS
What this project taught me.
Five weeks. An early-stage product. A real MVP launch ahead. The constraints were as instructive as the work itself.
01
On designing in a two-sided marketplace:
Every provider decision impacts the pet owner experience. This project reinforced the importance of designing with the entire ecosystem in mind, not just one side of it.
02
Evolving an inherited design system:
Improving an existing system requires balancing consistency with progress. I learned when to preserve established patterns and when change delivers greater value.
03
Designing without direct usability data:
Without testing on provider screens, I relied on heuristics, competitive analysis, and stakeholder feedback. It reinforced the importance of designing with measurable assumptions.
What I'd do next
01
Usability test the provider screens
Provider flows were validated through audits and stakeholder feedback, not real users. Usability testing would be my highest-priority next step.
02
Test whether mandatory reading drives real behaviour
The Required Reading flow ensures providers view safety content, but not necessarily engage with it. I'd test whether it changes behaviour as intended.
03
Design for the provider at six months, not just day one
The current experience gets providers started. The next opportunity is designing for retention, growth, and long-term success on the platform.
What I'd do next
01
Usability test the provider screens
Provider flows were validated through audits and stakeholder feedback, not real users. Usability testing would be my highest-priority next step.
02
Test whether mandatory reading drives real behaviour
The Required Reading flow ensures providers view safety content, but not necessarily engage with it. I'd test whether it changes behaviour as intended.
03
Design for the provider at six months, not just day one
The current experience gets providers started. The next opportunity is designing for retention, growth, and long-term success on the platform.
COLLABORATION & HANDOFF
Designed for a team. Built to hand off.
Engineering annotations
Implementation-ready Figma specs covering interaction states, edge cases, and error handling.
Web team alignment
Established a shared component system across web and mobile, enabling cross-platform code reuse.
Client communication
Led weekly stakeholder reviews to align priorities and drive design decisions.